Except the team behind Waze was merged with the one behind Google Maps, they just keep the two apps separated (for now) to prevent any backlash. Same with Doubleclick and Google Adds. (In fact, I’ve got the impression Doubleclick became nothing more than an alias for Google Adds. And for quite some time, I might add.)
That is a far more funny acronym. Especially for a Frenchy like me, since my peoples often say of the ones controlling such big corporations, “they have fangs so long, they scratch the floor”. (Well… “They scratch the parquet”, to be exact. But who care if the floor is made of wood or not at that point.)