You’re kidding right? The company made $89.5 billion revenue in the quarter to September 2023. If they’re on the decline it will probably take a few hundred years to show.
They could lose billions behind the couch each year and it would be a rounding error on their bottom line.
I’ve got an iPhone 13.
I used to upgrade about every 2 years because that’s how long my contract was and there was usually some killer feature I wanted. Now, new releases only have incremental improvements so I’m not in any hurry to buy a new phone.
I’ll probably keep this phone for another year or 2 as there is nothing wrong with it, even the battery life is still great.
So I’d say iPhone sales are “collapsing” because of a lack of innovation in the market, cost of living pressures, and handset durability, they just last longer.