

Assuming the 5% estimate is correct, the back-of-an-envelope math is pretty easy.
Their annual report says 200M passengers in 2024-2025 financial year.
If they wanted to pay off the hardware in 5 years they’d spend a total of €750M on it and additional fuel, potentially being paid by 50M (5% of 1B) passengers, necessitating a minimum €15 charge to break even.
That is before you consider paying interest on a loan for purchasing the hardware, signage (their website says they have 643 planes with a total of 122,941 seats, just printing an information card for each seat back could be a substantial cost), staff training, the cost of the time each plane is out of service for the installation, etc, etc.
Could you try a lower price and hope that more people pay? Sure, but that feels pretty risky, and I’m sure they thought about that too.
Much as I enjoy having WiFi on flights and all, agree with the other posters here that it just ain’t adding up.











Next time they (unnecessarily) reboot The Italian Job I can see this fitting right in.