Honestly, from a design perspective I do think the one on the right is actually better in some respects. Yes, it wouldn’t scale well, there’s too many colours, it’s too busy, but it has some good points. The font choice draws you in more, with less space between the letters making it easier to read at a glance and the ‘f’ creating interest. And the house is actually united with the text, whereas in the left image it feels completely disconnected.

I would be pretty disappointed if I’d paid for a logo and I got the left image tbh, it’s not very interesting or memorable. Yes, fuck AI, but I’m not sure this is the best comparison because both logos suck in different ways.

I love ‘dreich’ (rhymes with ‘greek’) because it perfectly sums up British weather most of the time.

Also a fan of ‘banging’, as in top, class, right good.

This made me think of an article I read today about the Nazi occupation of Rome during WWII:

Marjorie Scaretti, my great-aunt, lived in Rome for much of her life. She was in the Apennines after the armistice talks of July 1943 and returned to Rome on 20 October, two days after the remaining Jews of the Roman ghetto were sent by train to Auschwitz. Her husband, Enrico, was a banker, some of whose property and businesses were appropriated by Mussolini after he refused to join the Fascist Party. Aunt Marjorie kept a diary, and in its pages she writes about the furtive lives Romans led during the occupation: the ceaseless speculation about where the Allies were; whether the Nazis would destroy Rome by defending it from an Allied attack, turning it into another Stalingrad; at which prison or police station someone was being held and how to get them out – many arrests in the months of the occupation were entirely arbitrary.

[…] She wrote of ‘the hair’s-breadth escapes, the adventures, the amazing and often fantastic existence of thousands of fugitives, coupled with the fear, the secret anxiety, the danger and the want, the heroic, the ludicrous and the vile – all packed into the daily life of the harassed citizen’. Josette Bruccoleri, an interviewee in Trevelyan’s book, spoke of the same unease: ‘Everyone seemed to be in possession of some great secret which they did not dare reveal. People hardly spoke to each other and if they did it was only for a moment. I myself felt like a time bomb ready to explode, but like everybody else I did my best to look as innocent as possible.’

Not exactly the same, but every day it feels like there are more and more echoes of the past.