SOURCE - https://brightwanderer.tumblr.com/post/681806049845608448
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I think a lot about how we as a culture have turned “forever” into the only acceptable definition of success.
Like… if you open a coffee shop and run it for a while and it makes you happy but then stuff gets too expensive and stressful and you want to do something else so you close it, it’s a “failed” business. If you write a book or two, then decide that you don’t actually want to keep doing that, you’re a “failed” writer. If you marry someone, and that marriage is good for a while, and then stops working and you get divorced, it’s a “failed” marriage.
The only acceptable “win condition” is “you keep doing that thing forever”. A friendship that lasts for a few years but then its time is done and you move on is considered less valuable or not a “real” friendship. A hobby that you do for a while and then are done with is a “phase” - or, alternatively, a “pity” that you don’t do that thing any more. A fandom is “dying” because people have had a lot of fun with it but are now moving on to other things.
| just think that something can be good, and also end, and that thing was still good. And it’s okay to be sad that it ended, too. But the idea that anything that ends is automatically less than this hypothetical eternal state of success… I don’t think that’s doing us any good at all.
This is actually rather poignant.
By this standard, “successful” companies simply haven’t failed yet.
It’s standard that in human experience, we will fail at things. It happens, it happens often, and it will continue to happen. Failing at something is the first step. Without failure, how would we ever know how to “succeed”?
This doesn’t, and shouldn’t, imply that we are bad at a thing, or that we can’t become good at it, or that we should give up and stop trying. It also doesn’t and shouldn’t imply that we should continue to try. “Failure” is just an outcome, whether that is good or bad is entirely up to the viewer to decide.
I would argue that failure is simply a mental/social concept. Things simply happen. “Success” or “failure” is entirely dependent on those who had some interest in what specifically happened. Even if you’re trying to achieve a specific outcome, whether you do or not is entirely inconsequential. You tried to achieve an outcome by doing x, y, or z, and then a, b, and c occurred. Whether a, b, and c are the outcome that was desired or not is not a consequence that the universe cares about.
So much of this is simply social constructs.
I agree with you that failure can be viewed as something natural and even positive in many cases. But the text was more about branding anything that doesn’t last as a failure. It suggests that the fact that something has an ending doesn’t necessarily mean it was a failure, even though it is often labled as such.