Ironically, he picked a metaphor that doesn’t support his point at all
If you go to a Starbucks, it’s like you’re buying a set amount of data. You don’t expect unlimited refills, because that’s not how the transaction works - you buy the coffee by volume. It’s yours with no strings attached
If you go to a restaurant, you buy access to coffee. I do expect unlimited coffee, I would be livid if they charged by the cup. However, you do not get to expect to take any coffee with you - you’re using their “infrastructure” to hold your coffee, and you don’t get to walk out with the cup. You don’t get to share it with the restaurant or the table - you’re burying a personal “subscription” to coffee for the duration of your stay
Coffee, like data, is effectively free at a restaurant. They must pay for the infrastructure, but after that each additional pot only costs a few cents. They must make at least 1 pot a day, and a human can’t safely drink more than a couple pots in a day (which is an obscene amount only the heaviest caffeine addicts could tolerate). You get it one small cup at a time, if you bought a second cup you could double the rate of coffee delivery… They might even just give it to you for free, because it costs them so little and they want you to come back
You purchase access to coffee for a time, or you purchase coffee by volume. They shouldn’t be allowed to charge for both - maybe if you’ve drank 14 cups and others want coffee, they should be given priority during lunch rush as the rate of coffee production is limited by infrastructure
It’s actually a pretty decent metaphor, it just doesn’t support his argument at all
I completely disagree that it is a decent metaphor. Unlike coffee, internet data usage is entirely nebulous to mostly everyone outside of the tech sphere. The metaphor serves as a way of misrepresenting a widespread ignorance for a fundamental understanding.
If we wanted a decent metaphor we’d have to compare data usage to something like health insurance. Well you see, you pay for your rate of coverage at these visits per year but also have to pay your deductible that might or might not be used off routine…
In the end if we want to simplify internet expense it is this: ISPs charge way more than they need to and search for ways to charge more to maximize profits without improving service.
I think its like any other utility (water or electricity or methane) except that you pay for the generation separately. So imagine that for electricity you pay a service fee to the grid operator to keep your connection capable of a certain amperage, and you separately pay the hydroelectric dam for the power you use.
ISPs are the grid operator saying, yes you pay for 200 amp service but you’ve already bought enough power this month. Don’t run your AC for the rest of the month.
The problem with health insurance as a metaphor is they have real costs… The insurance company does pay out real money every time you use your policy, and that makes it easy to muddy the issue
Let’s take the coffee metaphor further. They say “you can drink up to 400ml of coffee, past that we’ll add an extra fee. But don’t worry, no one does that”. Then they refill your coffee without saying a word, they won’t tell you how much you’ve used unless you ask, and they won’t stop refilling it unless you tell them not to
The reason the coffee metaphor is great is because, while it’s a real thing, it costs them basically nothing. Just like the extra electricity to send your data costs basically nothing
The cost is the number of coffee pots, the labor, the restaurant - all things that don’t change in cost no matter how much coffee you drink
Coffee works because the nature of the transaction is the same
Ironically, he picked a metaphor that doesn’t support his point at all
If you go to a Starbucks, it’s like you’re buying a set amount of data. You don’t expect unlimited refills, because that’s not how the transaction works - you buy the coffee by volume. It’s yours with no strings attached
If you go to a restaurant, you buy access to coffee. I do expect unlimited coffee, I would be livid if they charged by the cup. However, you do not get to expect to take any coffee with you - you’re using their “infrastructure” to hold your coffee, and you don’t get to walk out with the cup. You don’t get to share it with the restaurant or the table - you’re burying a personal “subscription” to coffee for the duration of your stay
Coffee, like data, is effectively free at a restaurant. They must pay for the infrastructure, but after that each additional pot only costs a few cents. They must make at least 1 pot a day, and a human can’t safely drink more than a couple pots in a day (which is an obscene amount only the heaviest caffeine addicts could tolerate). You get it one small cup at a time, if you bought a second cup you could double the rate of coffee delivery… They might even just give it to you for free, because it costs them so little and they want you to come back
You purchase access to coffee for a time, or you purchase coffee by volume. They shouldn’t be allowed to charge for both - maybe if you’ve drank 14 cups and others want coffee, they should be given priority during lunch rush as the rate of coffee production is limited by infrastructure
It’s actually a pretty decent metaphor, it just doesn’t support his argument at all
I completely disagree that it is a decent metaphor. Unlike coffee, internet data usage is entirely nebulous to mostly everyone outside of the tech sphere. The metaphor serves as a way of misrepresenting a widespread ignorance for a fundamental understanding.
If we wanted a decent metaphor we’d have to compare data usage to something like health insurance. Well you see, you pay for your rate of coverage at these visits per year but also have to pay your deductible that might or might not be used off routine…
In the end if we want to simplify internet expense it is this: ISPs charge way more than they need to and search for ways to charge more to maximize profits without improving service.
I think its like any other utility (water or electricity or methane) except that you pay for the generation separately. So imagine that for electricity you pay a service fee to the grid operator to keep your connection capable of a certain amperage, and you separately pay the hydroelectric dam for the power you use.
ISPs are the grid operator saying, yes you pay for 200 amp service but you’ve already bought enough power this month. Don’t run your AC for the rest of the month.
The problem with health insurance as a metaphor is they have real costs… The insurance company does pay out real money every time you use your policy, and that makes it easy to muddy the issue
Let’s take the coffee metaphor further. They say “you can drink up to 400ml of coffee, past that we’ll add an extra fee. But don’t worry, no one does that”. Then they refill your coffee without saying a word, they won’t tell you how much you’ve used unless you ask, and they won’t stop refilling it unless you tell them not to
The reason the coffee metaphor is great is because, while it’s a real thing, it costs them basically nothing. Just like the extra electricity to send your data costs basically nothing
The cost is the number of coffee pots, the labor, the restaurant - all things that don’t change in cost no matter how much coffee you drink
Coffee works because the nature of the transaction is the same
ISPs have real costs too
Infrastructure costs. Their costs don’t change with how much data you use, they change with how much data they can throughput