The politically conscious ice cream brand says it wants to go solo after being muzzled over Palestine and racial justice

cross-posted from: https://lemmy.ml/post/36143769

By MEE staff Published date: 11 September 2025 22:49 BST

Ben & Jerry’s has started a public campaign to try to separate from its parent company so it can freely speak about the war in Gaza, racial justice, and other issues. Its parent company, Magnum, has refused to sell the iconic ice cream brand.

The war between the ice-cream giants comes as Ben & Jerry’s became part of the Magnum Ice Cream company on Tuesday and Unilever prepares to spin off Magnum into a separate public company, which includes brands such as Ben & Jerry’s, Walls and Cornetto, in mid-November.

  • VeryVito@lemmy.ml
    24·
    2 days ago

    So how does the public help? Just stop buying anything from Magnum brands or Ben & Jerry’s? That could work in theory, but a lot of us have never purchased either brand, regardless. I appreciate B&J’s efforts, but I just don’t eat enough ice cream (as in, none) these days anyway.

    • d00phy@lemmy.world
      71·
      2 days ago

      Plus, a lot of people just don’t care enough to give up their Cherry Garcia. People attach value to the strangest things.

    • LoafedBurrito@lemmy.dbzer0.com
      613·
      2 days ago

      I don’t know anyone who eats ice cream anymore. So much fat for us and it’s super expensive.

      I don’t see how any of us can help them, we aren’t their market.