Branding on a cell phone makes sense in that you want people to see the brand of your customer’s cell phone. There is a lot of people in the market for a new cell phone.
Branding a MRI machine? The people who you use it ain’t going to be buying a MRI.
If they only sold mri machines it’d make much less sense, but they sell a lot of stuff and their name on a healthcare machine increases trust. When you sell stuff like this brand perception can go a very long way. That aside execs and designers might feel very proud to have produced this machine. But carry on with your scepticism, it’s good practice.
Branding on a cell phone makes sense in that you want people to see the brand of your customer’s cell phone. There is a lot of people in the market for a new cell phone.
Branding a MRI machine? The people who you use it ain’t going to be buying a MRI.
If they only sold mri machines it’d make much less sense, but they sell a lot of stuff and their name on a healthcare machine increases trust. When you sell stuff like this brand perception can go a very long way. That aside execs and designers might feel very proud to have produced this machine. But carry on with your scepticism, it’s good practice.
I don’t think it’s an MRI machine