It’s not just for shareholder value, like a downsize or stock buyback would achieve. This will literally fill their coffers to the brim faster than staying in the consumer market. Also the consumer market won’t go away anytime soon and there are very few competitors to begin with. They can just return to the consumer market once the AI bubble has burst like nothing has changed. Only difference is they will have way more money in the bank than if they never left.
I don’t think there’s any pride in it, they are just going after what is the most profitable at any given time.
That’s exactly why I suspect they will choose to resurrect the Crucial name later, because given a choice between launching a new name nobody knows, or a name people recognise (even if it’s been tarred a bit) then recognised will be the winning and more profitable option.
That is, if they haven’t sold the Crucial name to someone else first.
Translation, Micron is shutting down Crucial for short term shareholder value at the cost of a sustainable and proven long term brand and channel.
It’s not just for shareholder value, like a downsize or stock buyback would achieve. This will literally fill their coffers to the brim faster than staying in the consumer market. Also the consumer market won’t go away anytime soon and there are very few competitors to begin with. They can just return to the consumer market once the AI bubble has burst like nothing has changed. Only difference is they will have way more money in the bank than if they never left.
They will return to the market with a new brand once the bubble bursts.
Probably just the same brand, honestly?
News two years from now: “Crucial back in business”
Three years; why is no one buying our crucial ram , hopefully
Depends on how proud they are and if they’d want to retract their statements of going after AI instead of consumers or not.
I don’t think there’s any pride in it, they are just going after what is the most profitable at any given time.
That’s exactly why I suspect they will choose to resurrect the Crucial name later, because given a choice between launching a new name nobody knows, or a name people recognise (even if it’s been tarred a bit) then recognised will be the winning and more profitable option.
That is, if they haven’t sold the Crucial name to someone else first.
I can see both happening.
I’d say: We will see (thumbsup)