The Epic Games Store has seen a strong increase in user numbers over the past six years, reaching an impressive total of 295 million users. However, third-party revenue has not grown at the same pace.
Their entire plan is giving away AAA games for free to lure people in and then make all that money back later by raising prices or subscription models. Its been quite obvious but people just use their shitty store anyways.
Honestly it doesn’t sound like it. To get that many new users and that little revenue pretty much implies that most of their “new users” are people who come in to get the free game, and won’t put a dime into using it.
If I ran a bookstore and did a promo where I gave a book away to everyone once a month. I went from 1000 customers a month, to 2,700 customers a month. but only sold 10 more books each month. That would pretty strongly demonstrate that people don’t want to buy my books, and almost all of the increased traffic is people just taking free books and leaving.
And when you went to investors you would just tell them you’ve increased your customers by 170% and leave out the part that they aren’t buying anything. You might try to make more money from investors than you’re losing in free books.
Their entire plan is giving away AAA games for free to lure people in and then make all that money back later by raising prices or subscription models. Its been quite obvious but people just use their shitty store anyways.
Honestly it doesn’t sound like it. To get that many new users and that little revenue pretty much implies that most of their “new users” are people who come in to get the free game, and won’t put a dime into using it.
If I ran a bookstore and did a promo where I gave a book away to everyone once a month. I went from 1000 customers a month, to 2,700 customers a month. but only sold 10 more books each month. That would pretty strongly demonstrate that people don’t want to buy my books, and almost all of the increased traffic is people just taking free books and leaving.
And when you went to investors you would just tell them you’ve increased your customers by 170% and leave out the part that they aren’t buying anything. You might try to make more money from investors than you’re losing in free books.