There are two mom and pop food trucks with pretty good coffee (bean grinding, not Folgers) within reasonable walking distance of my house. There are a bunch of both food trucks and sit down joints with coffee, breakfast pastries/sandwiches, and good branding within reasonable driving distance. Even my shitty hometown has a coffee shop now and that place is garbage.
Starbucks showed that there was an appetite for coffee that isn’t just white label drip diner coffee that will strip the paint off the walls. It normalized it so that it wasn’t as pretentious looking. They normalized coffee shops. But you’re absolutely right, it’s just terrible until they add 1000 calories of dessert to it.
There are two mom and pop food trucks with pretty good coffee (bean grinding, not Folgers) within reasonable walking distance of my house. There are a bunch of both food trucks and sit down joints with coffee, breakfast pastries/sandwiches, and good branding within reasonable driving distance. Even my shitty hometown has a coffee shop now and that place is garbage.
Starbucks showed that there was an appetite for coffee that isn’t just white label drip diner coffee that will strip the paint off the walls. It normalized it so that it wasn’t as pretentious looking. They normalized coffee shops. But you’re absolutely right, it’s just terrible until they add 1000 calories of dessert to it.