Read a bit lower, and there are promises of perks galore: competitive compensation, free meals, free gym membership, free health and dental care and so on. But then comes the catch.
Each job ad contains a warning: “Please don’t join if you’re not excited about… working ~70 hrs/week in person with some of the most ambitious people in NYC.”
The website belongs to Rilla, a New York-based tech business which sells AI-based systems that allow employers to monitor sales representatives when they are out and about, interacting with clients.
The company has become something of a poster child for a fast-paced workplace culture known as 996, also sometimes referred to as hustle culture or grindcore.
In simple terms, it puts a premium on long working hours, typically 9am to 9pm, six days a week (hence “996”).


Nah. I’m ~40 hours a week (very rare overtime) + an on-call rotation about once a month (zero calls in months) + fully remote except for a couple events a year (though I’m welcome to go to the office more). Even if I make ~50% of whatever they’re paying, that’s still fine with me. I worked my ass off, including multiple jobs, when I was younger.
I guess the asterisk here is that I did start my own farm business on a small farm, but that’s also monetizing a hobby.