I was a graphic designer for many years. We’d get multiple revisions for everything except copy. We’d paste in the copy exactly as provided, I’d catch a few obvious spelling and grammatical errors, showing they didn’t even run a simple spellcheck, and off it would go into the approval loop. I had to mark every spelling change in the notes. Teh --> The, etc.
No one reads the copy. All the way through to the press check. They catch the copy mistakes AFTER the print run. Sorry, I don’t know how the founder’s French name is spelled.
Yeh, see my other response where I said more often than not it is the customers artwork that is incorrect. I am a finisher so literally the last port of call before being shipped out to said customer.
Customers, as with any industry, are the fucking problem xD
I was a graphic designer for many years. We’d get multiple revisions for everything except copy. We’d paste in the copy exactly as provided, I’d catch a few obvious spelling and grammatical errors, showing they didn’t even run a simple spellcheck, and off it would go into the approval loop. I had to mark every spelling change in the notes. Teh --> The, etc.
No one reads the copy. All the way through to the press check. They catch the copy mistakes AFTER the print run. Sorry, I don’t know how the founder’s French name is spelled.
I can only imagine it’s worse now with AI.
This is what the CYA contract is for.
Yeh, see my other response where I said more often than not it is the customers artwork that is incorrect. I am a finisher so literally the last port of call before being shipped out to said customer.
Customers, as with any industry, are the fucking problem xD