Having worked with vendors in the print industry, I’m wondering if at least some of this is a scaling issue in the edit. Because the “tall and thin” type is exactly the same height as the rest.
Maybe there was a version that was more distinct, and a layout guy standardized them without seeing or reading the copy.
Having worked with vendors in the print industry, I’m wondering if at least some of this is a scaling issue in the edit. Because the “tall and thin” type is exactly the same height as the rest.
Maybe there was a version that was more distinct, and a layout guy standardized them without seeing or reading the copy.
Maybe that’s too much benefit of the doubt.
At that point, the layout person is either a dumbass or doesn’t read English.
Or maybe can’t even see the copy. They may be looking at lorem ipsum.