Yeah they roast way too dark, probably to hide the cheap coffee they use and possibly because their extraction is shit.
I can’t drink coffee anywhere else anymore, since I’m roasting myself, and perfected extraction with a Cafelat Robot (low pressure, which I think works better with lighter roasts).
Of course Starbucks roasts dark in part because they’re cheap, but it’s mostly to ensure the flavor is consistent across all their thousands of stores. Roast any bean to the level Starbucks roasts it, and it doesn’t matter what the origin, fermentation method, species, or terroir was, they all come out tasting the same. Granted, most people aren’t going to enjoy that taste by itself, but that’s sort of beside the point. Starbucks coffee isn’t really intended to be enjoyed straight, it’s supposed to be made into milk drinks where the dairy, syrups, and toppings provide most of the flavor, and for that use case, it’s adequate.
I can’t drink coffee anywhere else anymore
That’s an absolute shame, because there’s tons and tons of cool coffee shops absolutely all over the place doing really cool, interesting, imaginative, and downright tasty things with coffee that you’re missing out on.
Yeah they roast way too dark, probably to hide the cheap coffee they use and possibly because their extraction is shit.
I can’t drink coffee anywhere else anymore, since I’m roasting myself, and perfected extraction with a Cafelat Robot (low pressure, which I think works better with lighter roasts).
Of course Starbucks roasts dark in part because they’re cheap, but it’s mostly to ensure the flavor is consistent across all their thousands of stores. Roast any bean to the level Starbucks roasts it, and it doesn’t matter what the origin, fermentation method, species, or terroir was, they all come out tasting the same. Granted, most people aren’t going to enjoy that taste by itself, but that’s sort of beside the point. Starbucks coffee isn’t really intended to be enjoyed straight, it’s supposed to be made into milk drinks where the dairy, syrups, and toppings provide most of the flavor, and for that use case, it’s adequate.
That’s an absolute shame, because there’s tons and tons of cool coffee shops absolutely all over the place doing really cool, interesting, imaginative, and downright tasty things with coffee that you’re missing out on.