the problem is that you’re assuming rationality and competence, which in many many many cases just isn’t there.
Especially with smaller companies it’s incredibly common for the decision-makers to simply be dumb and make terrible decisions on a daily basis, like how mom&pop stores will prioritize the 4 people who show up in a car over the 20 people who want to bike to the store.
You vastly overestimate the nuance in ad spend.
No I don’t. I’m saying that a company isn’t going to pay an advertising platform more money just because.
the problem is that you’re assuming rationality and competence, which in many many many cases just isn’t there.
Especially with smaller companies it’s incredibly common for the decision-makers to simply be dumb and make terrible decisions on a daily basis, like how mom&pop stores will prioritize the 4 people who show up in a car over the 20 people who want to bike to the store.