Reddit isn’t alone. Any company that gets a lot of traffic from Google is feeling the impact.
Reddit YoY profit is quite strong, but daily active users is softer than expected. A lot of people suspect that they, like many other companies that depend on SEO for a chunk of users, are being impacted by LLMs.
Many questions that would normally get answered in Reddit start and end in GPT or Gemini / AI overview.
Yup Websites put newspapers out of business, LLMs will eventually put most websites out of business IMO. Websites will eventually be no more than data sources for LLMs. Whoever owns that one LLM that people use will have the income of all the websites that somebody currently visits, combined.
Reddit isn’t alone. Any company that gets a lot of traffic from Google is feeling the impact.
Reddit YoY profit is quite strong, but daily active users is softer than expected. A lot of people suspect that they, like many other companies that depend on SEO for a chunk of users, are being impacted by LLMs.
Many questions that would normally get answered in Reddit start and end in GPT or Gemini / AI overview.
Yup Websites put newspapers out of business, LLMs will eventually put most websites out of business IMO. Websites will eventually be no more than data sources for LLMs. Whoever owns that one LLM that people use will have the income of all the websites that somebody currently visits, combined.