I mean they were talking about the McDonald’s commercial recently and how everybody is throwing a fit over the fact that it’s AI in McDonald’s actually finally pulled the advert. The company that created it said that it took three or four times as long to create because they kept having to go back and reprompt and recreate and fix an accurate season errors and issues. And then ended up costing more money and more man hours than utilizing actual actors and creatives to make it happen.