A third pound burger for the same price as a quarter pounder? Hell yeah count me in! (~1980’s me)
Instead of advertising it as “a third,” maybe they should’ve dumbed it down a bit:
“More meat, better value!”
But according to the article you linked, these third pound burgers are still available at A&W after all these years. So at least their failed marketing campaign didn’t destroy them.
Now ask it if 1/3 is smaller than 1/4.
A third pound burger for the same price as a quarter pounder? Hell yeah count me in! (~1980’s me)
Instead of advertising it as “a third,” maybe they should’ve dumbed it down a bit:
“More meat, better value!”
But according to the article you linked, these third pound burgers are still available at A&W after all these years. So at least their failed marketing campaign didn’t destroy them.