It depends on the person and their business model. For some, content is their main source of income so naturally they want to be as out there as possible since it’s a very volatile & oversaturated/cutthroat market to begin with. For others (like myself) it’s just a big ad for in person services (think of it like a portfolio, the more attractive the portfolio the more money you can request) since that’s where the real money is made & want to actually minimize unnecessary exposure to said content.