Just came up with my father again.
He blames me that mother forgot her phone’s and Google password because I recommended against it being a word.
I mentioned encryption, “not necessary unless you’re doing something illegal”.
When mentioning lack of privacy with targeted advertisements, he said that he actually really likes them, because he bought a couple of things he wanted for years.
I don’t really have good arguments.


being monitored (even if you are not aware of it) changes your behaviour via the ‘big brother’ effect.
Your behaviour is most of what makes you an individual, and is the means through which people express their autonomy and social existence.
putting these things together gives you the result that you cannot fully be ‘yourself’ while you are being watched. At best you are performing what you’d like ‘yourself’ to be for an expected audience.
Self actualisation, or the process of developing and becoming ‘yourself’ is therefore disrupted meaning that you can never be or know yourself while you lack real privacy.
Another (more dramatic) way to say it would be you cannot be fully human without also enjoying a default privacy
tl:dr when they say ‘I have nothing to hide’ you respond with 'you aren’t even really you without privacy so you can’t really say what ‘you’ have to hide. Then when they give you a confused stare you walk them through the previous logical steps. I’m not sure it’s incredibly persuasive IRL especially to the kind of person who would argue against their own fundamental human rightd in this way (i’ve had similar chats with my own father fwiw) but it’s a good starting point.
Following up with concrete examples of harm (which don’t rely on a logical chain of propositions) is a good follow up.