The creative iterations part is funny to me. Sure, it cuts the time-span of each iteration down, potentially, if you are not proficient with what you are doing. However, because of the wild innaccuracies and lack of context of a physical world, you are also doing 5-10x more iterations than you otherwise would have, except you don’t get to learn and grow along the way.
Literally turns everything into worker-bee level stuff. Usual shareholder mentality to go for quantity over quality.
I mean they were talking about the McDonald’s commercial recently and how everybody is throwing a fit over the fact that it’s AI in McDonald’s actually finally pulled the advert. The company that created it said that it took three or four times as long to create because they kept having to go back and reprompt and recreate and fix an accurate season errors and issues. And then ended up costing more money and more man hours than utilizing actual actors and creatives to make it happen.
The creative iterations part is funny to me. Sure, it cuts the time-span of each iteration down, potentially, if you are not proficient with what you are doing. However, because of the wild innaccuracies and lack of context of a physical world, you are also doing 5-10x more iterations than you otherwise would have, except you don’t get to learn and grow along the way.
Literally turns everything into worker-bee level stuff. Usual shareholder mentality to go for quantity over quality.
I mean they were talking about the McDonald’s commercial recently and how everybody is throwing a fit over the fact that it’s AI in McDonald’s actually finally pulled the advert. The company that created it said that it took three or four times as long to create because they kept having to go back and reprompt and recreate and fix an accurate season errors and issues. And then ended up costing more money and more man hours than utilizing actual actors and creatives to make it happen.
Relevant clip from Silicon Valley: https://youtu.be/u3o8Cygx1EU