promoting horrible food by telling you it has lots of protein

I saw protein shake/energy drinks at Costco the other week. Reminded me of the energy drink/body spray from the Good Place
Yeah, like, boah seriously, a milk drink has protein in it?
A different metric would be what kind of protein and how the body can utilize it. Btw, you can’t beat an egg there.
Have you noticed the new way of promoting horrible food by telling you it has lots of protein
Kind of, but it’s definitely nothing new in my part of the world at least. And I’m guessing you weren’t around in the USA for the Atkins craze (or just didn’t notice) when grocery shelves and fridges/freezers were littered with high fat, high protein versions of just about every ultra processed food item you can imagine with giant call outs on the front about how much protein they had (and then fat content only disclosed via the nutrition label).
The behavior that makes my eyes roll are the foods that emphasize their protein content despite the product not being a particularly good nor dense source of it. For instance, a 50g cereal bar with a spiel on the front along the lines of “3 grams of protein in every serving”. Okay, so like, okay? And? I probably get more protein every night from the spiders I swallow in my sleep.
Liam has taught me that I need protein, but really I just need A LOT more fiber*___*
I forget what the exact stat is, but something like 20% of Americans don’t get enough protein vs 97% don’t get enough fiber.
Depends on what you call enough protein. Part of the point of those pushing protein is the claim that most people need a lot more than government standards
I don’t understand. We can eat steak, chicken, chorizo, jerkey, turkey, parm, eggs, they’re all absolutely delicious; noooo we eat pea and whey protien bars that taste like cold garbage.

Decent source of protein, but ungodly levels of sodium.
It’s got electrolytes!
I wish cocaine came back
Cocaine with protein

I literally saw protein ice cream pints the other day. 460 calories, but it has 30g of protein! For when you’re depressed and eating a pint by yourself, but still need your gains. I guess.
someone on reddit suggested smokeable coffee one time lol
I really feel that would sell like hot cakes.
But since nicotine and caffeine are related molecules and are similar neurostimulants, we could just smoke tobacco hey
are hot cakes a source of protein?
They are made with whole food sourced ingredients
Yes, but probably not a good one (wheat contains gluten, which is a protein)
First person I ever met with one of those high powered vapes used it for caffeine instead of nicotine. Kid was blurry around the edges from the twitch it gave him.
caffeine breaks down at vaporization temperatures, though. I know this as a former vape user and current caffeine addict lol
Like that SNL skit commercial for eMeth
They make little coffee pouches like those snus things. They’re awful
protein is the new electrolytes
“Zero carb!” - a ton of artificial sweetener and fats. Makes up for the carbs twice over with fat, leading to pretty high caloric density
“Source of protein! - has some protein in it, perhaps more than another product in the category, but protein still is probably less than 50% of the carb content by mass, and also has fat. Never mind the quality or bioavailability of the protein.
Protein is starting to enter the zeitgeist as something that is helpful for muscle maintenance during weight loss and for helping with satiety. But like anything, if you don’t pay attention, reading the ad copy not going to help reach your goals.
“Zero carb!” - a ton of artificial sweetener and fats. Makes up for the carbs twice over with fat, leading to pretty high caloric density
That’s generally what you want when you’re eating low carb. Although the type of fat is important.
Yes, but if you put away 5 keto protein balls (10g protein, 30g fat) you’re eating a lot of calories that 10g protein, 20g carbs (including fibre) wouldn’t provide. My point is that just putting the label on it doesn’t make it conducive to your goals.
That’s before we get into “keto” products with 30-50g carbs per serving.
I thought we exited this phase quite a few years back. Has it made a return? Are there wheat cereals advertising protein that’ll shit straight out of me because I do zero exercise again?
This phase never ended. My wife asks about protein shakes all the time, and I asked here where she’s getting the questions from. Tik Tok. All the influencers are still hyping it.
It’s particularly bizarre this time, it seems to have infected the home cook space too, every other recipe is about maximizing protein intake. I’m not sure where the sudden obsession came from and I have yet to find anyone who can give a clear even somewhat verifiable answer.
I’m gonna guess the protein powder industry sponsoring fitness and food influencers.
Look how many recipes have protein powder in them.
Next up creatine powders. “Have you heard creatine, protein doughnut bites?!”
I was at a theme park a little ago and really in need of a cup of coffee. So I strolled into their Starbucks sponsored coffee shop because that’s all there was. And sure enough, they were advertising various drinks, coffees, with protein added.
I have it on good authority that the Starbucks protein coffee gives you the double-shits.
I’ve got lots of protein, Greg. Could you eat me?
…please? Greg?
Now that is pure protein without calories. And you burn calories from the effort of “eating” it






